New advertising campaign for VW. It shows a deer, a hare and a mountain goat all wearing reflective jackets with the tag line “BiXenon headlights standard on every Passat”.
Quite a clever ad really, showing off that all these cute animals will be safer if you drive a VW because everybody loves animals and so saying your car will be nice to them rather than others which don’t have these special lights. The only thing they should have changed was to say ‘standard across the whole VW cars and vans range’. It makes me wonder why only the Passat gets BiXenon lights otherwise, I know it is probably an advert for the Passat but I think they could have reached out more.
